As digital marketing has skyrocketed, print marketing has also continued to grow and evolve alongside the upsurge of new technology, and it remains a crucial part of any brand’s marketing mix.
Why is print an effective tool for delivering your messages?
Print plays nicely with social media and email.
Both email and social media are marketing tools still on the rise, and they can easily be integrated with any print marketing campaign. In fact, many brands rely on print materials to drive traffic to their social networks — how many business cards do you get these days with a LinkedIn, Twitter or other social networking URL included on it? Also, by adding customer testimonials from your social networks to your print materials, you can make your print marketing even more effective.
Print marketing is used less so it stands out more.
Many companies are competing online for their audience’s attention, which
means there’s less competition in consumers’ mailboxes. Nowadays, print
materials are likely to receive extra attention—especially if they look unique.
Printed pieces go way beyond paper.
Print media extends well beyond paper products like business cards, brochures and presentation folders. Print media can include promotional drinkware, magnets, stickers, pens, key chains, coasters or apparel like T-shirts and caps. These tend to be thought of as gifts, not marketing collateral, so your audience is more likely to hold on to them. In fact, according to the Advertising Specialty Institute, 84% of Americans retain a company’s name when they receive swag with that company’s logo on it.